Research Aims

Key questions keeping me up at night:

  • How do we break into the economic market as child consumers?

  • How do we develop and change as consumers as we age?

  • How do social norms guide our economic decision making?

Research News

In response to COVID-19, the Center for Decision Research moved its lab operations online. As a part of this effort, I created and manage the child arm of the CDR Virtual Lab. Learn more about our ongoing work with children here.

Recent Publications:

  • Echelbarger, M., Good, K., & Shaw, A. (accepted). Will she give you two cookies for one chocolate?: Children’s intuitions about trade. Judgment and Decision Making. (shared first authorship)

  • Echelbarger, M. (in press). Children and money. In H. Montgomery (Ed.), Oxford Bibliographies in Childhood Studies. New York: Oxford University Press.

  • Echelbarger, M., Maimaran, M., & Gelman, S. A. (2020). Children’s variety seeking in food choices. Journal of the Association for Consumer Research. doi: 10.1086/709172

Recent & Upcoming Invited Talks:

  • Marketing Research Brownbag, Fisher College of Business, Ohio State University - 9/11/20

  • Developmental Psychology Brownbag, University of Virginia - 9/23/20

  • Cooperation Lab, Boston College - 9/30/20

  • Cognitive Science Seminar, University of Michigan - 10/27/20

  • Developmental Psychology Brownbag, University of Texas - 11/30/20

Upcoming Conference Talks:

  • Co-organizer of SRCD Special Topics Workshop "Addressing and Reducing Inequality Through Developmental Science" - 11/9/20-11/10/20

  • Young Children Expect Debts to be Repaid (work with Megan Norris and Nicholaus Noles) in "Clarifying Links Between Children’s Sociomoral Reasoning and Reasoning About Money" - SPSP 2021 Symposium (organized by James Dunlea)

Other Science Communication:

  • Kids can have their cake and their broccoli too (Chicago Booth Review, article)

  • Saving money is hard to do (Million Bazillion, podcast interview)


  • LinkedIn - White Circle
  • Twitter - White Circle
  • Instagram

Currently Reading

Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plans (Robin Wall Kimmerer)

© 2020 by Margaret Echelbarger.