Research Aims

  • How do we break into the economic market as children?

  • How do we develop and change as consumers as we age?

  • How do social norms guide our economic decision making?

How do we break into the economic market as children?

  • Echelbarger, Margaret, Kayla Good, and Alex Shaw (2020), “Will She Give You Two Cookies for One Chocolate? Children’s Intuitions about Trades,” Judgment and Decision Making, (15) 6, 959-971.

  • Echelbarger, Margaret (2020), “Children and Money,” in H. Montgomery (Ed.), Oxford Bibliographies in Childhood Studies. New York: Oxford University Press.

  • Gelman, Susan A., and Margaret Echelbarger (2019), “Children and Consumer Behavior: Insights, Questions, and New Frontiers,” Journal of Consumer Psychology, 29 (2), 309-327.

  • Gelman, Susan A., and Margaret Echelbarger (2019), “Children, Object Value, and Persuasion,” Journal of Consumer Psychology, 29 (2), 344-349.

    • Included in: Consumer Psychology for a Pandemic: Insights into Finances, Scarcity, and Wellbeing (2020), Journal of Consumer Psychology.​

  • Echelbarger, Margaret, and Susan A. Gelman (2017), “The Value of Variety and Scarcity Across Development,” Journal of Experimental Child Psychology, 156, 43-61.

How do we develop and change as consumers as we age?

  • Echelbarger, Margaret, Susan A. Gelman, and Scott I. Rick, “Children, Parents, and Tightwaddism and Spendthriftiness in Childhood," in preparation.

  • Echelbarger, Margaret, and Abigail B. Sussman, “A Conceptual Framework for Investigating Developmental Consumer Behavior," in preparation.

  • Echelbarger, Margaret, Michal Maimaran, and Susan A. Gelman (2020), “Children’s Variety Seeking in Food Choices,” Journal of the Association for Consumer Research, 5 (3), 322-328.

  • Smith, Craig E., Margaret Echelbarger, Susan A. Gelman, and Scott I. Rick (2018), “Spendthrifts and Tightwads in Childhood: Feelings about Spending Predict Financial Behavior in Children,” Journal of Behavioral Decision Making, 31 (3), 446-460.

    • ​Selected Media Coverage: Barron’s, Charles Schwab’s Financial Decoder Podcast, The Wall Street Journal, World Economic Forum

How do social norms guide our economic decision making?

  • Echelbarger, Margaret, and Nicholas Epley, “Undervaluing Prosociality Starts Early: Children, Like Adults, Underestimate the Positive Impact their Random Acts of Kindness Have on Others," in preparation. 

  • Echelbarger, Margaret, Steven O. Roberts, and Susan A. Gelman (in press), “Children’s Concerns for Equity and Ownership in Contexts of Individual-Based and Group-Based Inequality,” Journal of Cognition and Development.

  • Echelbarger, Margaret, Susan A. Gelman, and Charles W. Kalish (2019), “Getting What You Pay For: Children’s Use of Market Norms to Regulate Exchanges,” Child Development, 90 (6), 2071-2085.

  • Echelbarger, Margaret, Susan A. Gelman, and Charles W. Kalish (2018), “How does ‘Emporiophobia’ Develop?” Behavioral and Brain Sciences, 41, e168.

Public Communications