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Research Aims​​​

  • How do we break into the economic market as young consumers?

  • How do we develop and change as consumers as we age?

  • How do social norms guide our economic and consumer behavior decision making?

How do we break into the economic market as young consumers?

  • Echelbarger, Margaret, and Susan A. Gelman, "Children's Evaluations of Scarce (and Abundant) Resources: When Does the "Why" Matter?" Cognitive Development, 66, 101312.

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  • Echelbarger, Margaret, Kayla Good, and Alex Shaw (2020), “Will She Give You Two Cookies for One Chocolate? Children’s Intuitions about Trades,” Judgment and Decision Making, (15) 6, 959-971.

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  • Echelbarger, Margaret (2020), “Children and Money,” in H. Montgomery (Ed.), Oxford Bibliographies in Childhood Studies. New York: Oxford University Press.

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  • Gelman, Susan A., and Margaret Echelbarger (2019), “Children and Consumer Behavior: Insights, Questions, and New Frontiers,” Journal of Consumer Psychology, 29 (2), 309-327.

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  • Gelman, Susan A., and Margaret Echelbarger (2019), “Children, Object Value, and Persuasion,” Journal of Consumer Psychology, 29 (2), 344-349.

    • Included in: Consumer Psychology for a Pandemic: Insights into Finances, Scarcity, and Wellbeing (2020), Journal of Consumer Psychology.​

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  • Echelbarger, Margaret, and Susan A. Gelman (2017), “The Value of Variety and Scarcity Across Development,” Journal of Experimental Child Psychology, 156, 43-61.

How do we develop and change as consumers as we age?

  • ​Ekpo, Akon E., ... Margaret Echelbarger, ... (2022), "The Platformed Money Ecosystem: A Conceptual Framework for Understanding Consumer Well-Being in a Digital Cashless Culture," Journal of Consumer Affairs, 56 (3), 1062-1078.

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  • Echelbarger, Margaret, Michal Maimaran, and Susan A. Gelman (2020), “Children’s Variety Seeking in Food Choices,” Journal of the Association for Consumer Research, 5 (3), 322-328.

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  • Smith, Craig E., Margaret Echelbarger, Susan A. Gelman, and Scott I. Rick (2018), “Spendthrifts and Tightwads in Childhood: Feelings about Spending Predict Financial Behavior in Children,” Journal of Behavioral Decision Making, 31 (3), 446-460.

    • ​Selected Media Coverage: Barron’s, Charles Schwab’s Financial Decoder Podcast, The Wall Street Journal, World Economic Forum

How do social norms guide our economic and consumer behavior decision making?

  • ​Margaret Echelbarger, and Nicholas Epley (in press), "Undervaluing the Positive Impact of Kindness Starts Early," Journal of Experimental Psychology: General. 

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  • ​Margaret Echelbarger, and Stephanie M. Tully (in press), "A Cooperative-Competitive Perspective of Ownership Necessitates an Understanding of Ownership Disputes," Brain and Behavioral Sciences. 

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  • ​Epley, Nicholas, Amit Kumar, James Dungan, and Margaret Echelbarger (2023), "A Prosociality Paradox: Miscalibrated Social Cognition Can Inhibit Prosocial Action," Current Directions in Psychological Science, 32 (1), 33-41.

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  • Echelbarger, Margaret, Steven O. Roberts, and Susan A. Gelman (2022), “Children’s Concerns for Equity and Ownership in Contexts of Individual-Based and Group-Based Inequality,” Journal of Cognition and Development, 23 (1), 3-19.

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  • Echelbarger, Margaret, Susan A. Gelman, and Charles W. Kalish (2019), “Getting What You Pay For: Children’s Use of Market Norms to Regulate Exchanges,” Child Development, 90 (6), 2071-2085.

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  • Echelbarger, Margaret, Susan A. Gelman, and Charles W. Kalish (2018), “How does ‘Emporiophobia’ Develop?” Behavioral and Brain Sciences, 41, e168.

Public Communications

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