Research with Children
Child Consumer Behavior Lab
Thank you for visiting our website! Here, you'll find more information about who we are and the work we're doing with children to better understand how we develop as decision makers.
WHO WE ARE
The Child Consumer Behavior Lab is led by Dr. Margaret Echelbarger. Lab members seek to understand how children develop as decision makers with the goal to improve well-being across the lifespan.
Want to learn how you can raise a savvy child consumer? Follow us on Instagram at @RaisingGoodConsumers!
NEW SIGN UP LINK COMING!

HOW IT WORKS
We conduct studies with children as young as 4 years of age via Zoom. Our studies typically ask children to listen to stories and respond to a series of questions. Each study is designed to be interactive and fun, and studies last approximately 5-20 minutes.
All studies require access to a laptop or desktop computer that will allow your child(ren) to easily see our stories and questions. We're happy to answer any questions that you may have about the compatibility of your technology with our studies. Please email Dr. Margaret Echelbarger (echelbarger@wisc.edu).
We also invite parents to remain present during study sessions; however, we ask that they do not intervene. If you are a parent or legal guardian with children and would like more information about participating in our child decision making studies, please complete the form at the link below and we will follow up with you when studies for your child(ren) become available!
NEW SIGN UP LINK COMING!
RESEARCH TEAM

Dr. Margaret Echelbarger
Lab Director
(she/her)
CURRENT ONLINE STUDIES
New studies coming soon!
FORMER STONY BROOK LAB MEMBERS
Teasia Crenshaw, undergraduate research assistant
Lucas Flinton, undergraduate research assistant
Eva Genovese, Business Honors Program
Sophia Goodkin, undergraduate research assistant
Julissa Hernandez Villatoro, senior research assistant
Sher May Hue, Business Honors Program
Andrew Hui, undergraduate research assistant
Rhea Kapoor, undergraduate research assistant
Katie Kong, undergraduate research assistant
Esther Kwon, undergraduate research assistant
Darya Likhacheva, PhD student, Youth Research Seminar
Samantha Navarro, senior research assistant
Cassidy Oliver, undergraduate research assistant
Tracy Radsvick, PhD student
Lauren Rothburd, undergraduate research assistant
Shania Squires, Business Honors Program
Nick Takemoto, undergraduate research assistant
Valeria Vasquez Restrepo, undergraduate research assistant
Aimee Wadolowski, undergraduate research assistant
Grace Zhao, undergraduate research assistant